VNEa Pôk Coffee brings a century-old heritage to the Vietnam Culture Festival in Moscow
As part of the Vietnam Cultural Festival 2025, themed Colors from the Tropics (July 25 – August 3, 2025), and with the attendance of the General Secretary’s spouse – Madam Ngô Phương Ly – along with senior leaders of both countries, Ea Pôk Coffee’s pavilion became a highlight that drew hundreds of thousands of international visitors and the Vietnamese community in Russia.
The Essence of the Highlands in the Heart of Europe
Located at the center of the festival, the Ea Pôk Coffee pavilion captivated visitors with a design inspired by the Central Highlands.
The rich, authentic flavors of meticulously hand-brewed coffee, served in a space infused with local culture, left a deep impression on the Russian public, making Vietnamese coffee one of the festival’s best-selling beverages.
The presence of Madam Ngô Phương Ly, spouse of the General Secretary, together with representatives of the Russian government at the Ea Pôk Coffee pavilion was a deeply moving moment. She took time to enjoy the coffee, listened to the brand’s nearly 100-year journey, and expressed pride in seeing a Vietnamese product, imbued with national spirit, touch the hearts of international friends with such refinement, sophistication, and world-class quality.
Ea Pôk Coffee Tells the Story of a Heritage Land
Throughout the festival days, the Ea Pôk Coffee pavilion became a beloved destination. Russian visitors lined up in long queues to savor Vietnamese coffee, learn about its cultivation and processing journey, and discover the story behind every bean.
More than just coffee, Ea Pôk offered a multi-sensory cultural experience: the sound of Central Highlands gong performances echoed in front of the pavilion, blending with the aroma of coffee drifting through Moscow’s golden sunshine. Together, they created an enchanting artistic space, vividly narrating the story of a heritage land.
From Local Heritage to Global Imprint
After 10 days, the Colors from the Tropics Vietnam Cultural Festival welcomed over 1 million visitors, with more than 100 cultural, culinary, artistic, and exhibition activities across central Moscow. Within this vibrant celebration of Vietnamese identity, Ea Pôk Coffee stood not just as a coffee brand, but as a cultural ambassador of Vietnam – carrying local spirit while embracing global aspirations.
Ea Pôk Coffee’s success at this event not only reaffirmed its position as a heritage brand nearly a century old but also opened new opportunities to bring Vietnamese coffee to the world with confidence and distinction.
From the vast Central Highlands to Red Square, from humble beans to premium cultural experiences, Ea Pôk Coffee continues to write a new chapter in its journey – one that carries Vietnamese identity to the world, connecting people, spreading local culture, and awakening national pride in every sip of coffee.
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Tin tức khác
History of Central Highlands coffee
